Firedog Communications has supported Tbaytel to conceive, create and execute a new social giving program over the past 3 years. The Tbaytel for Good Community Fund was born along with several programs including the Good Schools and Good Community programs.
We delivered a fully integrated marketing communications package including strategy, creative campaign design with seasonal themes, copy writing, advertising production, POS, media buying, social content, multimedia animations and public relations events.
Our also work included the design and development of a mobile responsive website, complete with a first-class user-experience, animations, and online voting capabilities.
This campaign leveraged the power of public opinion and the use of technology to achieve Tbaytel’s social giving goals. It spoke to the core vision and values of Tbaytel by connecting corporate priorities to local people, neighbourhoods and communities across Northwestern Ontario. Most significantly, it engaged people of all ages, cultures and backgrounds to work together to build healthier and stronger communities.