Firedog Communications was hired to create an entirely new corporate brand strategy for Thunder Bay Port Authority. A new logo and tagline, “The Superior Way West” were recently unveiled during a media conference. Thanks to a strategically planned media launch by our PR team, the Port of Thunder Bay was top story across all channels!

Months of research and consultation with key stakeholders was conducted to conceive a new brand that would support the Port of Thunder Bay’s strategic growth objectives and market proposition to international audiences. We felt it was time to strengthen the Port of Thunder Bay’s global brand as a provider of world-class port facilities and services in the Great Lawrence seaway.

The re-branding project identifies the core proposition of the Port of Thunder Bay for future marketing and provides a new visual identity that will applied across all communication materials.